Porsche again offered proof of the company’s strong commitment to the U.S. market with the announcement of a new Porsche Experience Center Los Angeles, to be built in nearby Carson, California. Porsche unveiled the plans for a 51-acre vehicle and human performance training complex.
Porsche Performance Center Los Angeles Joins Silverstone, Leipzig, Beijing and Atlanta
The new West Coast location will be situated near the intersection of two major Los Angeles area traffic arteries, the 405 and 110 Freeways, is just minutes from Los Angeles International Airport (LAX) and is basically in the heart of Southern California, Porsche’s largest market in the United States. Groundbreaking is anticipated for summer 2012.
“Helping enthusiasts feel and connect with their vehicle’s full potential through intelligent engineering has always been a part of the Porsche philosophy,” said Detlev von Platen, President and CEO of Porsche Cars North America. “Now, we are excited to turn dreams into reality for all driving enthusiasts by creating a safe, exhilarating environment for experiencing the pleasure of being in the driver’s seat.”
The centerpiece of the complex will be a world-class test track and handling course, including areas where special surfaces replicate rain, ice, and snow conditions. These training sections include the Ice Hill, where a steep slope, computer-controlled water jets, and a low-friction surface will challenge even the most experienced drivers and help them improve their real-world skills. A special off-road area will combine 45-degree declines and ascents – ideal terrain for unleashing a Porsche Cayenne.
The Porsche Driving Experience isn’t just for adults – special programs for kids will ensure that even young enthusiasts get an early start in the art of automobile appreciation. Facilities, including track access, dining and conference spaces, will also be open to car clubs, corporate clients, and other special groups.
In addition to vehicle-based activities, the Porsche Experience Center will also offer programs focused on maximizing personal fitness, wellness, and athletic performance through its Porsche Human Performance Center. This unique facility will feature a leading sports science laboratory and training programs, incorporating the latest techniques used in preparing Porsche race car drivers.
The Porsche Experience Center will not just be for those who drive the track. The facility is designed for the whole family, offering a Porsche Café and gift shop along with plenty of trackside viewing areas. Additional fine dining facilities will be available for business meetings and events.
Source: Porsche
