Premium performance wheel manufacturer’s new European division, HRE GmbH, will be based in Stuttgart, Germany, and will offer forged wheels along with concierge-level service to enthusiasts in Europe.“At HRE we pride ourselves on manufacturing the finest and most highly-engineered performance wheels in the world ,” said HRE Wheels CEO Chris Luhnow. “We have customers around the globe that demand perfection, and opening a new division in Germany was the next logical step as the business continues to grow.”
The European office will work on growing its customer base and representing HRE at shows, races and events across Europe and beyond. It will also stock popular wheel models in sizes and fitments for a variety of European market sports and exotic cars, including Porsche, BMW, Audi, Mercedes and Ferrari. Custom wheels will also be available.
The effort will be led by Alex Sittel, an automotive industry veteran who has spent his entire career in the industry. “HRE is an iconic brand worldwide and we will finally bring it to Europe. Its success in motorsports coupled with German TÜV certification will show European customers that HRE is a serious contender in the European wheel market,” Sittel said. “To join the company is certainly outstanding. I am joining the best in the industry and look forward to working with the team in California.”
This announcement comes on the heels of HRE’s recent unveiling of several new wheel lines, as well as several motorsports accomplishments including a Grand-Am road racing championship with the Fall-Line Motorsports BMW team, which it sponsors. This is also one of the first times a North American performance parts manufacturer has opened a division to export products to Europe, all indicators of the brand’s continued strength.
Source: HRE Wheels
