Porsche Design expands fashion collection to include exclusive premium jeans for women and men
The market response to Porsche Design’s fashion collection has been highly successful. As a result, Porsche Design is expanding its collection for women and men with exclusive premium jeans for the
Autumn/Winter 2011 season. The jeans are made in co-operation with the Hamburg jeans brand Blessed & Cursed. Only the best Japanese denim is used for production.
At the launch of Porsche Design Denim, the luxury brand presents a regular style model where the men’s jeans have a straight cut and women’s jeans have a moderately narrow cut. The classic washes “Black Black” and “Blue Stone Washed” are available as well as “Mechanic Blue”, which is a totally
exclusive and expressive model. These models are upgraded in Germany to give them a special vintage effect – each item is therefore unique.
The fittings on the new premium jeans are as unique as their look. As opposed to commercial models, the pocket corners on the Porsche Design Denim look like screws instead of rivets. The Allen screw style of the luxury brand was simulated in the form of a rivet. They strengthen the jeans at the pocket corners and are also placed at the end of the outer thigh seam as a special defining feature. A metal nameplate is riveted to the coin pocket. The jeans button and the zip puller are made in a high-quality carbon look. The product P numbers typical of the luxury brand decorate the back pockets in the form of 3D embroidery.
Blessed & Cursed is an exclusive jeans brand made in Germany and focuses on the premium and luxury segments. Within a very short time, the label founded in 2007 became the favourite of international stars such as Rihanna, Fergie, Bon Jovi and Michael Ballack. Today, it is successfully established among upmarket target groups. The brand designer, Nicola Eibich, is a “denim” specialist with over 20 years of experience.
Porsche Design is a luxury brand with a particular focus on technically inspired products. The Porsche Design brand was established in 1972 by Professor Ferdinand Alexander Porsche. The products stand for functional, timeless and purist design, characterized by their technical innovation. The product portfolio includes watches, sunglasses, luggage, a sports and fashion collection as well as electronic products and a men’s fragrance line. All the brand’s products are designed at the Porsche Design Studio in Zell am See (Austria) and are available worldwide in the company’s own stores, franchise stores, shops-in-shops, high end department stores and exclusive specialist retailers.
Source: Porsche-Design
