Petaluma, CA – January 17th, 2011 – AWE Tuning and TRG (The Racer’s Group) announced Saturday that the two companies have formed a unique alliance designed to supplement and complement each others efforts and support on behalf of enthusiasts everywhere.
AWE Tuning, founded in 1991 by Todd Sager, has always been known for taking track-proven technologies to the street performance market for the Volkswagen, Audi and Porsche marquees. TRG, founded in 1992 in Monterey, Ca. by Kevin and Debra Buckler, is known as one of Porsche’s most successful, multi-faceted motor sports businesses and professional racing teams in the world.
“They do Racing like no one else. We do track tested street Performance. Together we can service Porsche enthusiasts and casual aficionados alike. We’re complimentary and the result is an end to end “vetted” solution. A win win for the consumer,” stated Todd Sager, AWE Tuning’s President.
The partnership will begin with a referral program, event partnerships through the driving season, marketing partnerships and retail distribution of AWE Tuning’s products on TRG’s website and at its East and West Coast retail locations.
Kevin Buckler, TRG President, remarked, “I looked at all the players in Street performance. AWE Tuning was the perfect brand to match our competition-bred level of professionalism and quality. Our growth trajectories are similar and our mutual legacies speak for themselves. This arrangement makes sense for everyone.
This spring, TRG’s retail presence at New Jersey Motorsports Park, will provide a most visible beacon to consumers of the partnership as parts and service expertise will be available with support from both TRG and AWE Tuning technical specialists.
Source: AWE Tuning
